1. Technical SEO
Technical SEO focuses on the foundation of a website: crawlability, indexability, XML sitemap, robots directives, canonical URLs, redirects, URL structure, duplicate content, mobile usability, page speed, Core Web Vitals and website architecture.
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2. On-Page SEO
On-page SEO improves individual pages through titles, meta descriptions, headings, content optimisation, search intent, keyword mapping, internal links, image optimisation, ALT text and structured data.
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3. Keyword Research
Keyword research examines commercial, informational, local and long-tail searches, customer language, competition and business relevance. The outcome should be useful page targeting, not simply a large keyword list.
4. Content SEO
Content SEO connects useful information with relevant search intent across service pages, product pages, appropriate location pages, blogs, guides, FAQs and supporting topics. We improve content gaps without creating pages only to increase page count.
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5. Local SEO
Local SEO can include Google Business Profile work, local website content, local keyword research, citations, NAP consistency, appropriate local landing pages, review strategy and local search analysis.
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6. Google Business Profile SEO
Optimisation can cover accurate business information, categories, services, relevant products, description, photos, posts, review strategy, website connection and local relevance. No specific Maps position is promised.
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7. Google Maps SEO
Google Maps SEO supports businesses serving defined locations through profile optimisation, category alignment, accurate information, website-local signals, citations, reviews and useful local content.
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8. Internal Linking
Meaningful internal links help users discover related information, clarify page relationships, give important pages contextual support and make it easier to move through the website. Anchors should be descriptive without excessive exact-match repetition.
9. Image SEO
Image SEO can include descriptive filenames, useful ALT text, compression, modern formats, explicit dimensions, suitable lazy loading and relevant surrounding copy. The goals are accessibility, performance and contextual understanding.
10. Schema & Structured Data
Accurate Organization, LocalBusiness, Service, WebPage, BreadcrumbList and eligible FAQPage data can help search systems understand visible information. We do not mark up invented reviews, ratings or claims.
11. SEO Audit
An audit can review technical access, canonicals, sitemap, robots rules, redirects, mobile performance, titles, headings, content, internal links, images, search intent, topic gaps, local relevance, citations, NAP consistency and the enquiry journey.
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12. Competitor SEO Analysis
Competitor research may reveal search topics, content gaps, service coverage, website architecture, local opportunities, keyword opportunities and internal-link patterns. Competitors are studied for insight, not copied.